Why US politicians should not jump to conclusions but instead pause, take stock, and adopt a hypothesis-based structured analytical thinking approach as used by high-level consulting firms… The world is trying to come to terms with the fact that Donald Trump has won the US Election. Brexit plus! The incumbent Democratic party… Read More
If you’re a newspaper reader, chances are you’ll have noticed an increase in articles addressing neurodivergence in recent years. The articles are following the data: autism diagnoses rose 787% between 1998 and 2018, and diagnoses of ADHD in adults have increased 20-fold in the last two decades. The… Read More
Technology, automation and increased competition mean the billable hour is on borrowed time. Firms know it and so do their clients. Focus instead has to move from inputs (hours, costs and activities) to the value created by the engagement. But can value-based pricing work in practice? The billable hour is… Read More
Creativity is not enough More and more, creative agencies and consultancies find themselves targeting the same client accounts. The good news for creative agencies is that if they are able to combine their design, innovation and creativity with the intellectual discipline, analytical skills and scientific rigour from consulting, they… Read More
You are in your home office and your virtual meetings are ‘back-to-back’. Running late, you log onto the next meeting with your team. As you are connecting, you quickly think about your objectives for the meeting. The project seems to have lost focus and the client is voicing concern. As… Read More
It’s worth being easy to talk to, and to be with, and to work with. We all know that. The benefits are huge, both for you and for others. But, not very many people are good communicators. When we connect or ‘click’ with someone, it feels wonderful because our brains… Read More
Back in November 2020, Patrick Vallance and Chris Whitty were presenting the latest Coronavirus data on rising infection rates and potential consequences one Saturday night during primetime viewing in the UK. They were criticised for presenting 16 slides in 12 minutes. The charts were confusing and lost clarity, as there… Read More
Welcome to April’s edition of The Pelorus: a selection of content and research Openside have discovered in the last month – which you may not have seen – which we hope you find valuable and relevant to your work. Our aim is to give you insights and perspectives which challenge… Read More
Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards marketing The unique dynamics of professional services firms mean that partners and principals often view the marketing team sceptically as second-tier ‘operational functionaries’. Being a marketing… Read More
