Category: Leadership

Technology, automation and increased competition mean the billable hour is on borrowed time. Firms know it and so do their clients. Focus instead has...Read more about Time’s up for the billable hour: Focusing on value is now the only option

By Harriet Johnson, Openside Tutor and Barrister practising from Doughty Street Chambers The Halo Effect describes the phenomenon experienced by a woman holding her...Read more about The Partnership Trap

Millennials are different. They have their own unique attitudes and values sets as result of the socio-economic and technological environment within which they have...Read more about Developing ‘Human Skills’ among the Millennial professional services workforce

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...Read more about Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

Part 3: The Broken Windows Strategy in New York In the second half of our Special Report we explore how leaders can stop (most) training being...Read more about Part 3: The Broken Windows Strategy in New York

‘Millennials’ – also known as Generation Y – are individuals who were born in the early 1980s to late 1990s and will come of...Read more about Who are Millennials and why should professional services firms care?

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...Read more about Part 1: The challenges facing marketing teams in traditional professional services firms

Part 4 – What leaders can do about it: How to apply a ‘Broken Windows’ Strategy in your firm In the final part of our...Read more about Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm

Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....Read more about Part 2: The current role of marketing in professional services firms

It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...Read more about Part 3: Redefining the role of marketing in a professional services firm

Redefining the professional services marketer’s skill set The notion of marketers becoming strategic ‘consultants’ and ‘coaches’ rather than ‘operational functionaries’ within a professional services...Read more about Part 4: The ‘Hidden Curriculum’ of professional services marketing

Next steps for marketing teams and professional service firm leaders Those working in marketing in professional services firms have reached a crossroads. They can...Read more about Part 5: Professional services marketing is at a crossroads