Applying the analytical thinking process when presenting to senior stakeholders.
Challenge:
Communicating Data-Driven Insights
Having standardised an analytical thinking approach for internal advisors and project teams, our client asked us to create a bespoke programme for their Consumer Marketing Insights teams, who needed to improve the quality and impact of their presentations of data to management.
Our Solution:
Three key challenges were identified for teams:
- Developing a structured analytical thinking process for actionable insights
- Establishing trust and credibility
- Creating a data-driven narrative and storyline
Outcome:
Following the success of the initial workshop, the programme now forms part of a Europe-wide initiative being rolled out to Marketing and Consumer Insight teams.
Who is this programme for?
Participants recommend this programme for all employees at the early stages of their career, “as a mandatory training, so that we all “grow” with clear basic concepts.”
Sales and Management teams, Brand Managers, and Marketing teams who regularly present to different stakeholders.
What participants said about this programme:
“A great opportunity to learn, in person, new skills, apply them with real or potential business cases in an engaging way.”
“Useful, makes me rethink a lot of daily approaches.”
“Well-structured tools to upgrade our impact.”