Category: Analytical Thinking

Posters from IBM’s ‘Quest for Quality’ Exhibition, 1985. In the late 80’s and early 90’s, when I was delivering introductory ‘Consulting Skills’ training worldwide...Read more about Posters from IBM’s ‘Quest for Quality’ Exhibition, 1985

Still haven’t found what you’re looking for? Most organisations across the world are acutely aware of the significant competitive advantage big data and advanced...Read more about How organisations can overcome big data’s two biggest obstacles

Millennials are different. They have their own unique attitudes and values sets as result of the socio-economic and technological environment within which they have...Read more about Developing ‘Human Skills’ among the Millennial professional services workforce

Contents Part 1: The continued scepticism of participants towards training in professional services Part 2: The perceptions of leaders’ attitudes towards training Part 3: The Broken Windows...Read more about Special Report: Why (most) training is still useless and what leaders can do about it

‘Millennials’ – also known as Generation Y – are individuals who were born in the early 1980s to late 1990s and will come of...Read more about Who are Millennials and why should professional services firms care?

Part 2 – The negative perceptions of leaders’ attitudes towards training in firms Unfortunately, within many professional services firms, the following perceptions prevail among...Read more about Part 2: The negative perceptions of leaders’ attitudes towards training in firms

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...Read more about Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

Part 3: The Broken Windows Strategy in New York In the second half of our Special Report we explore how leaders can stop (most) training being...Read more about Part 3: The Broken Windows Strategy in New York

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...Read more about Part 1: The challenges facing marketing teams in traditional professional services firms

Part 4 – What leaders can do about it: How to apply a ‘Broken Windows’ Strategy in your firm In the final part of our...Read more about Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm

Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....Read more about Part 2: The current role of marketing in professional services firms

It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...Read more about Part 3: Redefining the role of marketing in a professional services firm