Category: Consultants

Part 2 – The negative perceptions of leaders’ attitudes towards training in firms Unfortunately, within many professional services firms, the following perceptions prevail among...Read more about Part 2: The negative perceptions of leaders’ attitudes towards training in firms

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...Read more about Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

Part 3: The Broken Windows Strategy in New York In the second half of our Special Report we explore how leaders can stop (most) training being...Read more about Part 3: The Broken Windows Strategy in New York

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...Read more about Part 1: The challenges facing marketing teams in traditional professional services firms

Part 4 – What leaders can do about it: How to apply a ‘Broken Windows’ Strategy in your firm In the final part of our...Read more about Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm

Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....Read more about Part 2: The current role of marketing in professional services firms

It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...Read more about Part 3: Redefining the role of marketing in a professional services firm

Redefining the professional services marketer’s skill set The notion of marketers becoming strategic ‘consultants’ and ‘coaches’ rather than ‘operational functionaries’ within a professional services...Read more about Part 4: The ‘Hidden Curriculum’ of professional services marketing

Next steps for marketing teams and professional service firm leaders Those working in marketing in professional services firms have reached a crossroads. They can...Read more about Part 5: Professional services marketing is at a crossroads

A Special Report by Openside investigating why the critical factor for success in professional services is not simply expertise (IQ) but emotional intelligence (EQ)....Read more about Special Report: Emotional Intelligence (EQ) in Professional Services

A series of ‘Points of View’ articles based on latest research, client interviews, surveys & academic papers on the role of Millennials in professional services....Read more about Special Report: Millennials in Professional Services – face the challenges and embrace the opportunities

No student or graduate has ever been fully prepared to enter the world of work. Recent studies of employers and Millennials find both groups...Read more about The Millennials’ Skills Gap – Why, so what and what to do about it?