Category: Critical Thinking

Posters from IBM’s ‘Quest for Quality’ Exhibition, 1985. In the late 80’s and early 90’s, when I was delivering introductory ‘Consulting Skills’ training worldwide...Read more about Posters from IBM’s ‘Quest for Quality’ Exhibition, 1985

There is a memorable short scene in the Disney Pixar film A Bug’s Life which finds two mosquitoes flying close to a blue fluorescent light....Read more about Proposals: How to make them a point of difference, not a point of reference

Millennials are different. They have their own unique attitudes and values sets as result of the socio-economic and technological environment within which they have...Read more about Developing ‘Human Skills’ among the Millennial professional services workforce

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...Read more about Part 1: The challenges facing marketing teams in traditional professional services firms

Part 4 – What leaders can do about it: How to apply a ‘Broken Windows’ Strategy in your firm In the final part of our...Read more about Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm

‘Millennials’ – also known as Generation Y – are individuals who were born in the early 1980s to late 1990s and will come of...Read more about Who are Millennials and why should professional services firms care?

Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....Read more about Part 2: The current role of marketing in professional services firms

It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...Read more about Part 3: Redefining the role of marketing in a professional services firm

Redefining the professional services marketer’s skill set The notion of marketers becoming strategic ‘consultants’ and ‘coaches’ rather than ‘operational functionaries’ within a professional services...Read more about Part 4: The ‘Hidden Curriculum’ of professional services marketing

Next steps for marketing teams and professional service firm leaders Those working in marketing in professional services firms have reached a crossroads. They can...Read more about Part 5: Professional services marketing is at a crossroads

A Special Report by Openside investigating why the critical factor for success in professional services is not simply expertise (IQ) but emotional intelligence (EQ)....Read more about Special Report: Emotional Intelligence (EQ) in Professional Services

A series of ‘Points of View’ articles based on latest research, client interviews, surveys & academic papers on the role of Millennials in professional services....Read more about Special Report: Millennials in Professional Services – face the challenges and embrace the opportunities