Points of View
Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing
Points of View
Part 1: The challenges facing marketing teams in traditional professional services firms
Points of View
Part 3: The Broken Windows Strategy in New York
Points of View
Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm
Read our full Points of View overview.
The Openside Group’s Points of View is an extensive library of thought-leadership built over more than a decade, written specifically for professionals and leaders working in consulting, law, accounting, financial services and other advisory sectors.
The articles are deliberately challenging and thought-provoking, bridging the gap between academic research and real-world practice. Every piece is grounded in Openside’s deep experience of working with professional services firms across the globe and comes with practical recommendations that readers can act on.
The library spans a broad range of topics that matter most to people building careers and leading teams in professional services. On the technical side, readers will find rich content on analytical problem-solving, structured thinking, hypothesis-driven approaches, and critical thinking – the core intellectual skills that distinguish great consultants. Communication and storytelling feature prominently too, with articles exploring how to present with impact, craft compelling narratives and avoid the common trap of turning insight into a data dump.
Business development and client relationships are another major thread, covering everything from winning proposals and navigating procurement to building trusted advisor relationships and differentiating your firm in a crowded market.
Leadership runs throughout the archive – from practical tips for new managers stepping into their first leadership role, to the complex dynamics of Partner performance, development and succession. Alongside this sits a growing body of content on wellbeing, resilience and workplace culture, including a widely read special report on the “always-on” culture that dominates professional services.
More recently, Openside has turned its attention to the future of the profession – examining how AI is reshaping consulting, what the rise of Gen Z means for firms, and how skills-based development is changing the talent landscape.
Taken together, the Points of View represent one of the most comprehensive independent perspectives on professional development and performance in professional services available today.