Category: Business Development

Redefining the professional services marketer’s skill set The notion of marketers becoming strategic ‘consultants’ and ‘coaches’ rather than ‘operational functionaries’ within a professional services...Read more about Part 4: The ‘Hidden Curriculum’ of professional services marketing

Next steps for marketing teams and professional service firm leaders Those working in marketing in professional services firms have reached a crossroads. They can...Read more about Part 5: Professional services marketing is at a crossroads

A Special Report by Openside investigating why the critical factor for success in professional services is not simply expertise (IQ) but emotional intelligence (EQ)....Read more about Special Report: Emotional Intelligence (EQ) in Professional Services

A series of ‘Points of View’ articles based on latest research, client interviews, surveys & academic papers on the role of Millennials in professional services....Read more about Special Report: Millennials in Professional Services – face the challenges and embrace the opportunities

No student or graduate has ever been fully prepared to enter the world of work. Recent studies of employers and Millennials find both groups...Read more about The Millennials’ Skills Gap – Why, so what and what to do about it?

Millennials may be entering the professional services workforce lacking critical career skills and competencies, as suggested by employers in recent studies and also by...Read more about Defining a professional services career skill set for Millennials

Millennials are different. They have their own unique attitudes and values sets as result of the socio-economic and technological environment within which they have...Read more about Developing ‘Human Skills’ among the Millennial professional services workforce

‘Millennials’ – also known as Generation Y – are individuals who were born in the early 1980s to late 1990s and will come of...Read more about Who are Millennials and why should professional services firms care?

Contents Part 1: The continued scepticism of participants towards training in professional services Part 2: The perceptions of leaders’ attitudes towards training Part 3: The Broken Windows...Read more about Special Report: Why (most) training is still useless and what leaders can do about it

Part 2 – The negative perceptions of leaders’ attitudes towards training in firms Unfortunately, within many professional services firms, the following perceptions prevail among...Read more about Part 2: The negative perceptions of leaders’ attitudes towards training in firms

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...Read more about Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

Part 3: The Broken Windows Strategy in New York In the second half of our Special Report we explore how leaders can stop (most) training being...Read more about Part 3: The Broken Windows Strategy in New York