Category: Business Development

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...Read more about Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

Part 3: The Broken Windows Strategy in New York In the second half of our Special Report we explore how leaders can stop (most) training being...Read more about Part 3: The Broken Windows Strategy in New York

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...Read more about Part 1: The challenges facing marketing teams in traditional professional services firms

Part 4 – What leaders can do about it: How to apply a ‘Broken Windows’ Strategy in your firm In the final part of our...Read more about Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm

“What is it that distinguishes the top performing consulting firms from the rest?” This could quite literally be the million-dollar question for some firms....Read more about Rethinking Value in Consulting: What distinguishes the top performing firms from the rest?

How top professional services advisors answer difficult questions, even when the response might be hard for the client to hear. I might be in...Read more about Answer the question! Why politicians’ prevarication is unequivocally unacceptable in professional services

As the Management Consultancies Association (MCA) launches its Consulting Excellence Academy and the associated “Guide to Professional Development in Consulting Firms“, we examine why three key...Read more about Why now is the time for your consulting firm to revisit its professional development strategy

How firms can develop critical thinking skills to solve even the most complex, unique and unexpected problems The England rugby team are one of the...Read more about Intuition bias: Why practice doesn’t always make perfect

When someone offers us a point of view that challenges our perception of our own ‘self’, the most common response is to become defensive and...Read more about Challenging your clients: Get “That’s fair enough” not “That’s far enough”

“A mathematician starts with a problem and creates a solution; a consultant starts by offering a ‘solution’ and creates a problem.” Nassim Taleb in...Read more about The Scourge of Procrustean Solutions in Consulting

How to stand out when logic suggests your law firm should offer all things to all people? The success of psychics, fortune-tellers, mediums and illusionists...Read more about The great differentiation paradox for law firms

Why US politicians should not jump to conclusions but instead pause, take stock, and adopt a hypothesis-based structured analytical thinking approach as used by high-level consulting...Read more about Why jumping to conclusions can make things worse