Category: Behaviour Change

In October 2013, Clayton Christensen, Dina Wang and Derek van Bever published their seminal article ‘Consulting on the Cusp of Disruption‘ in the Harvard...Read more about Beyond the Cusp of Disruption in Consulting

Posters from IBM’s ‘Quest for Quality’ Exhibition, 1985. In the late 80’s and early 90’s, when I was delivering introductory ‘Consulting Skills’ training worldwide...Read more about Posters from IBM’s ‘Quest for Quality’ Exhibition, 1985

There is a memorable short scene in the Disney Pixar film A Bug’s Life which finds two mosquitoes flying close to a blue fluorescent light....Read more about Proposals: How to make them a point of difference, not a point of reference

There is little doubt that the ‘always-on’ culture of professional services comes at a high cost for both individuals and their firms. From research...Read more about What can individuals and their firms do to mitigate the ‘always-on’ culture?

Read more about Reverence or Regicide?

Still haven’t found what you’re looking for? Most organisations across the world are acutely aware of the significant competitive advantage big data and advanced...Read more about How organisations can overcome big data’s two biggest obstacles

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...Read more about Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

Part 3: The Broken Windows Strategy in New York In the second half of our Special Report we explore how leaders can stop (most) training being...Read more about Part 3: The Broken Windows Strategy in New York

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...Read more about Part 1: The challenges facing marketing teams in traditional professional services firms

Part 4 – What leaders can do about it: How to apply a ‘Broken Windows’ Strategy in your firm In the final part of our...Read more about Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm

Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....Read more about Part 2: The current role of marketing in professional services firms

It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...Read more about Part 3: Redefining the role of marketing in a professional services firm