Category: Behaviour Change

Contents Part 1: The continued scepticism of participants towards training in professional services Part 2: The perceptions of leaders’ attitudes towards training Part 3: The Broken Windows...Read more about Special Report: Why (most) training is still useless and what leaders can do about it

Part 2 – The negative perceptions of leaders’ attitudes towards training in firms Unfortunately, within many professional services firms, the following perceptions prevail among...Read more about Part 2: The negative perceptions of leaders’ attitudes towards training in firms

A series of articles that redefine the role of Marketing in professional services & introducing the ‘Hidden Curriculum’ Executive Summary Marketing in a professional services...Read more about Special Report: Professional Services Marketing is Dead; Long Live Professional Services Marketing

Part 3: The Broken Windows Strategy in New York In the second half of our Special Report we explore how leaders can stop (most) training being...Read more about Part 3: The Broken Windows Strategy in New York

Recent research suggests there are two main reasons why marketing remains undervalued in professional services firms: 1. The Attitudes of Partners and Principals towards...Read more about Part 1: The challenges facing marketing teams in traditional professional services firms

Part 4 – What leaders can do about it: How to apply a ‘Broken Windows’ Strategy in your firm In the final part of our...Read more about Part 4: What leaders can do about it? How to apply a Broken Windows Strategy in your firm

Before re-defining the role of marketing in professional services firms, it is worth looking at the current role of marketing individuals in those firms....Read more about Part 2: The current role of marketing in professional services firms

It’s time to redefine the role of marketing in a professional services firm: 1. To ensure marketing teams work on those activities that really...Read more about Part 3: Redefining the role of marketing in a professional services firm

Redefining the professional services marketer’s skill set The notion of marketers becoming strategic ‘consultants’ and ‘coaches’ rather than ‘operational functionaries’ within a professional services...Read more about Part 4: The ‘Hidden Curriculum’ of professional services marketing

Next steps for marketing teams and professional service firm leaders Those working in marketing in professional services firms have reached a crossroads. They can...Read more about Part 5: Professional services marketing is at a crossroads

“What is it that distinguishes the top performing consulting firms from the rest?” This could quite literally be the million-dollar question for some firms....Read more about Rethinking Value in Consulting: What distinguishes the top performing firms from the rest?

How top professional services advisors answer difficult questions, even when the response might be hard for the client to hear. I might be in...Read more about Answer the question! Why politicians’ prevarication is unequivocally unacceptable in professional services